In the 19th century, many homes in Western Ireland were painted in a deep forest green. The reason? Superstitions. It was believed that green kept evil spirits at bay.
Today, the same shade is marketed as “Gaelic Moss” and has a documented calming effect—excellent for bedrooms or offices.
A 2023 study found that homes using natural green tones in living rooms were valued up to €8,500 higher than similar properties, due to perceptions of quality and visual comfort.
In the past, the Irish used a pale yellow mixed manually with beeswax. It was said to provide a warm light on gloomy days
Today, the same tone is recommended by real estate agents for kitchens and hallways, as it gives the impression of a spacious and welcoming environment—essential for first impressions
Old Wexford Saying: “If you want to sell a house, paint the door yellow. And the kitchen, if you truly care.”
Many Victorian homes in Dublin were painted in cool grey shades with blue accents. Grey signified seriousness, status, and modernism—ironically, the same values that attract today’s top buyers.
A real estate agent in Rathmines once told me, with a gentleman’s smirk: “If you want to win over an architect or a lawyer, paint with ‘Industrial Charcoal.’ If you want to scare someone… use purple.”
Every shade chosen in a renovation builds a story. And buyers—especially in Ireland—don’t just purchase square footage. They buy atmosphere, history, sensations.
We don’t just paint walls. We apply memory, aesthetics, and intention—and that translates into value perception.
Central Dublin – Modern, neutral tones, emphasis on minimalism
Atlantic Coast – Marine colours, pastels, holiday feel
Midlands and Villages – Rustic, earthy, authentic
Renovated Old Homes – Honor the old style, but with a modern twist
Your Home’s Story Begins with a Colour. And Sells with One. Ask yourself: What does the paint on my walls say about me? Or better yet: What would the future owner want to hear?
Every well-painted wall can mean thousands of euros more at evaluation.
Paint with intention. Paint with history.